Marketing & Lead Operations System
Connecting content output to the sales pipeline, one lead at a time.
02 — Context
Marketing activity generated leads, but there was no consistent system for logging them, following up, or handing qualified leads to Sales with enough context to act on.
03 — The Problem
Leads risked falling through the cracks between being generated and being acted on, and content was being posted without a consistent process connecting it to lead capture.
04 — The System
Approach — Split the role into two explicitly owned tracks, each with its own daily and weekly rhythm, and built one shared system connecting them: content that generates leads, and a process that makes sure every lead gets a timely reply and a clean handoff.
What was built — A lead-tracking system with defined statuses (new, contacted, meeting, lost), reply templates, and a weekly reporting rhythm, paired with a content calendar with clear rules — including a strict rule against posting anything that isn't real project work.
05 — How It Works
A new lead is logged within an hour and replied to within two, using a template. Qualified leads are handed to Sales the same day with full context. Anything unanswered after 24 hours gets followed up. A weekly summary — total leads, source, status — goes to management.
06 — Implementation
In active use as the standing process for content and lead handling.
07 — Current Evidence
A separate, CV-documented result from this period — a 30% increase in lead generation — exists, but isn't confirmed to be specifically attributable to this system versus marketing activity more broadly. It's presented on its own under Results rather than claimed here.
06a — Tools
- Google Sheets
- Social media
09 — Evidence
- CONFIRMED
- That this system was designed and built by Milad. Stated directly by Milad, independent of any single file.
- The system description above (what it does, how it works). Consistent with real project files reviewed; not independently verified by a third party.
- A measurable outcome. No before/after metric exists yet for this system — shown as "current evidence" above rather than implied.